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PAUL GARZA

VP – Innovative + Strategic Growth

Growing up surrounded by the automotive industry lead Paul to his love of cars – knowing the ins and outs of most makes and models - including their attributes and new technologies. He began his career early on as a car porter in Dallas, Tx while attending school at TCU. Upon graduation he began putting his analytical strengths to use as an Inventory Manager at first Liberty Ford and then Prado Auto Group. Here, he maintained a 40 day turn of vehicles through industry leading research tools, marketing trends and effective pricing amongst multiple lots. 

 

Paul eventually transitioned into a client facing industry where he was responsible for the coordination of material planning, logistical trouble-shooting and analytic advisement. While in these senior roles, Paul quickly progressed in client management and account building, due to his authenticity, knowledge and jocular personality.

 

By joining Horizon Equity Group, Paul has been able to combine his thorough and systematic accomplishments with his natural ability to guide and advise clients as VP of Dealer Services. At HEG he will lead the specialization of building dealer equity and wealth through cutting-edge F&I products, comprehensive training and digital marketing solutions at the forefront of the automotive industry.  

 

Paul and his wife currently reside in Carrollton, Tx and recently welcomed their first daughter. When he is not juggling newborn life or lacking in sleep, he can be found jamming out with his local band. 

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