
ABOUT HORIZON
Horizon Equity Group is an all-encompassing automotive dealer agency that provides both franchise and independent Dealers with a full suite of F&I related products and services.
Established in 2013, Horizon was founded by Jason Prado, a former Dealer with over 35 years of experience, who recognized the need for a true Dealer agency that not only supports the Dealer principal by creating and administering his personal wealth building programs, but also equips the Dealer’s management teams with the training and products necessary to produce a thriving business.
Horizon Equity Group supplies an unmatched level of knowledge with a wide range of tools to grow Dealer equity and wealth by tailoring the most innovative and profitable products to each dealership and additionally, providing training, service and support.